Transforming Legacy CMS to Sitefinity DXP for a Leading Bulgarian Bank

How Eveliko replaced a leading Bulgarian bank's legacy proprietary CMS with Sitefinity DXP - empowering the marketing team with self-service content management, integrating internal systems, building custom booking and calculator features, and providing two years of ongoing development and support.

Sitefinity CMS

Legacy Proprietary CMS Blocking Marketing Agility and Requiring IT Dependency for Every Content Change

Marketing Team Dependent on IT for Every Content Change

The bank's main website ran on an old proprietary CMS that required the marketing team to prepare content and then either send it to the IT team for deployment or manually upload it themselves. This process was slow, inefficient, and dramatically limited the bank's ability to execute marketing strategies at speed.

No Self-Service Content Management or System Integrations

The legacy platform had no ability for marketing staff to independently publish or update content, no connections to internal systems for pushing data to the public website, and no integrations for capturing customer interactions - forcing the team to perform repetitive manual tasks on a daily basis.

Outdated User Experience and Missing Digital Banking Features

The existing platform lacked modern digital banking capabilities such as online meeting booking, credit calculators, multilingual search, and cross-selling functionality - leaving the bank behind competitors in terms of digital customer experience.

Sitefinity DXP Migration, Marketing Empowerment, System Integrations, and Custom Digital Banking Features

Sitefinity DXP Migration and Marketing Team Empowerment

The bank's legacy CMS was replaced with Sitefinity, immediately enabling content editors to make modifications independently and significantly speeding up time-to-market compared to the previous system. The marketing team could now manage and publish content without IT involvement.

Internal System Integrations for Autonomous Content Publishing

Systems that needed to push data to the public website - including a fully autonomous section for the bank's public offers - were connected to Sitefinity, allowing the marketing team to focus on strategy rather than repetitive manual content tasks.

Custom Meeting Booking and Rescheduling Functionality

Building on Sitefinity's forms feature, Eveliko developed custom functionality enabling customers to book meetings with bank representatives directly from the website. Bookings were integrated with the bank's internal systems, and customers could also reschedule meetings - making the bank's website one of the most user-friendly in its market at the time.

Engaging Sales Pages, Credit Calculators, and Multilingual Improvements

Related product lists were introduced on detail pages to foster cross-selling opportunities. Custom forms were built to allow marketing to capture contextual user data on product pages. Credit calculators were integrated to help customers make informed financial decisions. Multilingual search, filters, and paging were refined to ensure a seamless experience across languages.

Performance, SEO, and Two Years of Ongoing Support

Performance bottlenecks were resolved, URLs refined, and cookie law compliance ensured - improving load times and navigation. Following go-live, Eveliko continued as the bank's partner for two years, providing maintenance, additional consulting, development, and strategic technical consultation across project management and quality assurance.